Samsung Art Store transforms TVs into a home gallery. Campaigns feature lifestyle key art that spotlights the artists and invites users to envision the artwork on their own walls. Every visual element—from on-device banners to social media campaigns—tells part of the story, supported by videos that bring the artists’ visions to life. Curated color schemes make each piece shine, creating an immersive, cohesive experience that celebrates both the artwork and Samsung’s design vision.

When Samsung TV Plus launched its bold new look in 2022, it marked more than just a redesign—it was a statement of growth, with even more free content to discover and enjoy.

The challenge and opportunity was to express this new energy while keeping the experience familiar and inviting for existing users. Leveraging the vibrant color system and cascade motif created a dynamic visual world that celebrates abundant connection, movement, and seamless streaming—on every screen and beyond.

Samsung Gaming Hub debuted a striking new visual identity in 2023, redefining the cloud-based gaming experience on Samsung devices. The signature gradient and gamer-focused color palette create a dynamic, futuristic visual system. Every element conveys energy, movement, and immersion, capturing the excitement of game streaming. The redesign positions Samsung Gaming Hub as the ultimate destination for seamless, on-demand play—no console required.

Three years after Crooked Media launched in 2016 as a no-nonsense conversation about politics and culture, the company had grown into a full media network showcasing stories, voices, and opportunities that inform, entertain, and inspire action. The challenge was to refresh the brand in a way that captured this evolution—expanding the original mark into a scalable, cohesive visual system capable of supporting Crooked’s expanded mission and momentum.

Branding for Edith!, a scripted comedy podcast starring Rosamund Pike about the untold, true-ish story of America’s secret first female president, Edith Wilson. The visual direction draws on the polished, heroic imagery traditionally used to mythologize figures like George Washington, then subverts it to reveal tension and contradiction. The goal was to create artwork that builds intrigue and portrays Edith as a complicated, layered character rather than a straightforward historical hero.

Visual branding, art direction, and
animated intros for EMMY Award–
winning host Jason Concepcion’s weekly NBA video series.

ALL CAPS NBA brings fans into a
quick, snappy mix of humor and sharp commentary. The visuals amplify that pace and personality—using bold typography, dynamic motion, and playful graphics to make the show feel like scrolling through a lively stream of trending conversations with Jason.

This refreshed visual identity system
for ArtCenter College of Design is bolder, more flexible, and designed to project a strong presence across all platforms. Drawing from key elements that have defined ArtCenter over its 85-year history, the system remixes these familiar components into a contemporary, highly adaptable framework. The result is an identity that honors ArtCenter’s legacy while amplifying its relevance today—delivering a dynamic visual language for print, environmental applications, and digital spaces.

Branding for a narrative podcast about the Weather Underground, shaped by host Zayd Ayers Dohrn’s experience growing up underground as the child of counter-culture fugitives. His family’s radical history sets the raw, urgent tone of the visual system. The identity distills this charged past into a contemporary graphic language, balancing archival grit with modern clarity across digital and promotional materials.

Art direction for Uncultured, Crooked Media’s pop-culture social channel. Bold typography, punchy colors, layered imagery, and fluid layouts mirror the fast, chaotic energy of social feeds. Editorial-style visuals signal depth beyond celebrity headlines, creating a cohesive system that drives engagement and funnels audiences to podcast episodes.

Vote Save America combines bold, accessible visual design with a user-centered approach, making civic engagement simple and empowering. Its vibrant color palette, clear typography, and intuitive layout guide users seamlessly through registering to vote, volunteering, and taking action. Since 2018, the platform has helped register over 270,000 voters and raised more than $44 million—showing how thoughtful design can drive real-world impact.